Nicole Ashor Appointed Director of Staff & Strategy at A.Watts Collective
FOR IMMEDIATE RELEASE
Nicole Ashor Appointed Director of Staff & Strategy at A.Watts Collective
Parker, CO — A.Watts Collective announced today the appointment of Nicole Ashor as Director of Staff & Strategy, a key leadership role supporting the agency’s continued growth, team development, and strategic execution.
In her new role, Ashor will lead internal operations, staffing strategy, and cross-team alignment while supporting high-level client strategy and execution across the agency’s portfolio. She will serve as a central point of leadership for team structure, workflows, and performance, ensuring the agency continues to scale intentionally while maintaining the high-touch service A.Watts Collective is known for.
“Nicole has been instrumental in helping us evolve from a growing agency into a more structured, scalable organization,” said Alexis Watts, Founder and CEO of A.Watts Collective. “Her ability to balance people, process, and strategy makes her the right leader for this role as we enter our next phase of growth.”
Ashor brings extensive experience in marketing operations, client services, and team leadership. She is known for her ability to translate big-picture strategy into clear execution plans, supporting both internal teams and client-facing initiatives. Her leadership style emphasizes clarity, accountability, and collaboration.
As Director of Staff & Strategy, Ashor will oversee staffing planning, internal systems, performance management, and strategic alignment across departments, working closely with Watts and the agency’s leadership team.
“I’m excited to step into this role and help build systems that support both our team and our clients,” said Ashor. “A.Watts Collective has a strong foundation, and I look forward to helping scale the agency in a way that stays true to its values and vision.”
About A.Watts Collective
A.Watts Collective is a Colorado-based marketing and public relations agency specializing in PR, influencer marketing, events, and community-driven brand activations. The agency partners with destinations, hospitality brands, franchises, and organizations to create visibility, build trust, and drive meaningful engagement.
Media Contact:
Alexis Watts
Founder & CEO, A.Watts Collective
Website: www.awattscollective.com